Website design for tradies in Brisbane should be built for the afternoon after a storm. That means a call button that stays on screen, a page on urgent and storm work, a short form with photo upload and a clear QBCC licence number. If you work on Queenslanders, give that work a page of its own.
Website design for tradies in Brisbane has to deal with a season. From around October to March, afternoon storms roll in, some with hail and damaging wind. When one passes, a lot of people need a roofer, an electrician, a plumber, a fencer or a tree crew, all at once and all on a phone.
Most trade sites are designed for a calm day in July. They have a large photo, a paragraph about the company and a form at the bottom. That is the wrong order for December.
What should a Brisbane trade site do after a storm?
The visitor wants three answers in about ten seconds: do you do this, do you come here, and how do I reach you right now?
- Keep a call button in the header that stays visible as they scroll on mobile.
- Write a page on urgent and storm work, including make safe work if you offer it and what to photograph for an insurer.
- If you are booked out, say so with a realistic wait. People respect that more than silence.
- Keep the form to name, phone, suburb, one box for details and a photo.
Write this page in winter. Nobody has time once the season starts, and a new page needs time before Google shows it.
Do Queenslanders need their own page?
If you work on them, yes. Paddington, Red Hill, Ashgrove, Annerley and Wynnum are full of raised timber homes, with old wiring, tin roofs, stumps and verandahs that a new estate tradie may never have touched. Owners care how the house looks afterwards, and many homes sit in areas with council character rules. Before and after photos and a plain account of how you approach an old house can bring in work you actually want.
Further out, in North Lakes, Springfield and the Logan suburbs, it is mostly brick and concrete tile on newer homes. That is different work and needs different photos.
Is your QBCC licence easy to see?
In Queensland a QBCC licence is needed for building work valued over $3,300, and for plumbing and drainage at any value, with a small list of exceptions such as swapping a tap washer. Homeowners can search the licence register. Show your number near your phone number and again on the contact page, exactly as it appears on the licence. Electricians hold a separate electrical licence, so show that one instead.
How should you list Brisbane service areas?
Locals think in north side, south side, east and west, and the river makes that split real. Your area pages can follow the same pattern:
- North side: Chermside, Aspley, Albany Creek, North Lakes, Redcliffe.
- South side: Sunnybank, Mount Gravatt, Carindale, Logan.
- West: Indooroopilly, Kenmore, The Gap, out to Ipswich if you go that far.
- Bayside: Wynnum, Manly, Cleveland, Capalaba.
- Inner city: Paddington, New Farm, West End, Bulimba.
Mention a job you have done in each. If you do not cross the river for small work, say so. It saves you a phone call and it reads as honest.
What goes wrong on Brisbane trade sites?
- No storm or urgent page, even from businesses that live on that work in summer.
- Forms that land in an inbox nobody checks during a busy week.
- Photos from overseas that look nothing like a Brisbane house.
- Large sliders that crawl on mobile data when the local network is under strain.
- A homepage that talks about the company before saying what it does.
Common questions
Yes, somewhere easy to see, such as the header or the contact section. It answers a question many homeowners already have. Keep the number exactly as it appears on your licence, so they can check it on the register straight away.
Well before October. Search engines need time to find and trust a new page, and you will be too busy to write one once the season starts. A short page written in winter is far more useful than a long one written in January.
Most tradies cannot quote without seeing the job, and that is fine. A rough range for a common small job, or a list of what changes the price, still helps. It filters out poor fits and shows you are upfront.
On a phone on mobile data, the first screen should appear in two or three seconds. Large photo sliders and heavy templates are the usual reasons it does not. Test on your own phone, away from wifi, to see what customers see.
It can be, if the site is ready. Ads only send people to a page. If that page is slow or has no clear call button, you pay for clicks that never ring. Fix the page before you spend anything.
If you are a Brisbane tradie and your site is not ready for the next storm season, send me a brief. Tradies further south face a saltier version of the same problem, covered in the Gold Coast guide.
