What customers in each city search for, the conditions that shape the work, and the pages that get the enquiry. Written by the person who builds the sites.
A tradie website has one job: make the right customer pick up the phone. Here are the pages that do it, what they cost you in time, and how Google and AI tools decide who to show.
Read article ↗ AUSTRALIA + NEW ZEALAND 05 MIN READ 01 Nov 2026 2026-11-01 Photo: JBrew / Wikimedia Commons / CC BY-SA 2.0
Newcastle runs from the beaches to the hills and around Lake Macquarie. A local tradie has one big advantage over a bigger firm from down the highway, and a website should use it.
Read article ↗ NEWCASTLE, AUSTRALIA 05 MIN READ 31 Oct 2026 2026-10-31 Photo: Orderinchaos / Wikimedia Commons / CC BY-SA 3.0
In Sydney the wrong job can cost you two hours in traffic. A tradie website can do more than bring in enquiries. It can bring in enquiries from the right side of the city.
Read article ↗ SYDNEY, AUSTRALIA 05 MIN READ 29 Oct 2026 2026-10-29 Photo: Gibrate1 / Wikimedia Commons / CC0
Salt air eats metal, storms come through every summer, and the city stretches from Coomera to Coolangatta. A Gold Coast trade website should show you understand all three.
Read article ↗ GOLD COAST, AUSTRALIA 05 MIN READ 16 Jun 2026 2026-06-16 Photo: chillmimi / Wikimedia Commons / CC BY 2.0
In Auckland, a job across the harbour can eat half your day. A good trade website brings in work where you want it, and since the 2023 floods people check you more closely.
Read article ↗ AUCKLAND, NEW ZEALAND 05 MIN READ 18 Nov 2025 2025-11-18 Photo: Ingolfson / Wikimedia Commons / Public domain
Melbourne has Victorian terraces in Carlton and brand new estates in Craigieburn, and they need different tradies. A good website makes clear which one you are.
Read article ↗ MELBOURNE, AUSTRALIA 05 MIN READ 12 Aug 2025 2025-08-12 Photo: Donaldytong / Wikimedia Commons / CC BY-SA 3.0
Steep sections, long flights of steps and wind that drives rain sideways. A Wellington homeowner wants to know a tradie can deal with their property, and the website is where they look.
Read article ↗ WELLINGTON, NEW ZEALAND 05 MIN READ 08 Apr 2025 2025-04-08 Photo: Kristina D.C. Hoeppner / Wikimedia Commons / CC BY-SA 2.0When a Brisbane storm passes, roofers, sparkies, plumbers and fencers all get searched for at once. The site that works on a phone gets the first calls.
Read article ↗ BRISBANE, AUSTRALIA 05 MIN READ 03 Dec 2024 2024-12-03 Photo: JBrew / Wikimedia Commons / CC BY-SA 2.0
Plenty of Christchurch trade sites still read like 2014. A decade and more on, the houses repaired and rebuilt after the earthquakes need upkeep, and their owners are looking for someone new.
Read article ↗ CHRISTCHURCH, NEW ZEALAND 05 MIN READ 17 Sep 2024 2024-09-17 Photo: Andrew Cooper / Wikimedia Commons / CC BY-SA 4.0Four short steps. Then a written reply with scope, a figure and the first fix I would make, usually within one working day.
