Website design for tradies in Perth should serve two customers. One is planning a job and comparing options, so give them photos and a full explanation. The other has something broken right now, so give them a fast page with a call button. Cover the long metro area with a few area pages and show your WA registration.
Website design for tradies in Perth has to fit a split year. Long, dry summers are when people plan: a patio, a repaint, a roof restoration, new air conditioning before the next hot spell. Then the winter fronts arrive from the south west, and the calls turn urgent because a leak or a blocked drain that was easy to ignore has become a real problem.
Who is visiting a Perth trade website?
The planner reads. They open three or four sites over a week, look closely at photos and read reviews. They want to know what the job includes, how long it takes and whether you turn up when you say you will.
The urgent customer does not read. They want a phone number and a sign you can come soon. Forcing both of them through the same page does a poor job for each.
So link to both from the first screen: something like "Planning a job" and "Something is broken". It sounds too simple, and that is why it works on a phone.
What should your WA details say?
Western Australia has its own rules. In most cases only a registered contractor can take on builder work where the total charge is over $20,000, and painters, plumbers and electricians have their own registration or licensing. Building and Energy runs a public licence and registration search, so customers can check you. Show your number on the site, name the type of registration and put your insurance beside it. I still see trade sites with no credentials on them at all, which makes a careful customer wonder why.
Covering a metro area this long
Perth runs a long way along the coast, and a job in Clarkson is a long drive from one in Baldivis. A few area pages will cover it, and they also tell people if you do not:
- Northern suburbs: Joondalup, Wanneroo, Clarkson, Duncraig.
- Western suburbs and the coast: Scarborough, Cottesloe, Claremont, Fremantle.
- Eastern suburbs and the hills: Midland, Kalamunda, Mundaring.
- South east: Armadale, Gosnells, Canning Vale.
- Southern corridor: Rockingham, Baldivis, and Mandurah if you cover it.
Put a real job on each page. A photo from Kalamunda with a sentence on the bushfire ember screens you fitted, or from Scarborough with a note on what salt did to the fixings, is hard to copy and easy to believe.
What does Perth's climate give you to write about?
More than most tradies put on their sites. The coast brings salt and the afternoon sea breeze locals call the Fremantle Doctor, which is pleasant for people and hard on anything loose or rusting. Much of suburban Perth is double brick with tile roofs built over several decades, so plenty of it is now due for restoration, rewiring or new plumbing. Summer heat also has people searching for cooling and shade. If you know what lasts here, write it down. Local knowledge is what a generic template cannot fake.
What holds Perth trade sites back?
- Planned work and urgent work mixed into one page, so neither ranks well.
- No suburbs at all, or fifty names in a block with nothing else.
- Galleries without captions, which waste good photos.
- Old phone numbers and services the business stopped offering years ago.
- No before and after shots. Start taking them on every job now, and by the end of summer you will have a gallery worth showing.
Common questions
Yes. People planning a job are comparing and reading, while people with a problem want to call right now. Two pages let each visitor find what they need, and they give Google two clear pages to match to two different searches.
Say so on the site with a realistic wait, and offer a way to send photos so you can sort the urgent jobs from the rest. A clear message stops people giving up on you and ringing someone else first.
Yes. Building and Energy has a public licence and registration search covering building and related trades. Show your number on the site exactly as it is registered, so a customer can confirm it in a minute without having to ask you.
No. A homepage, a page per service, a few area pages, a gallery and an about page will do. Five area pages with real jobs read better than a block of fifty suburbs, and they are far easier to keep current.
If you do many of them, yes. Salt air near the beach wears out fixings, flashings and outdoor fittings faster than inland. Write about which materials last on the coast, and aim the page at the suburbs where those customers live.
If you run a trade business in Perth and want a site that works in both seasons, start a brief. Adelaide has a similar climate and very different houses, which the Adelaide guide covers.
