What customers in each city search for, the conditions that shape the work, and the pages that get the enquiry. Written by the person who builds the sites.
A Perth customer planning a summer job and one with a winter leak are looking for different things. A good trade website has a clear path for each of them.
Read article ↗ PERTH, AUSTRALIA 05 MIN READ 21 May 2024 2024-05-21 Photo: Bidgee / Wikimedia Commons / CC BY-SA 3.0 AU
Tauranga tradies can have three kinds of customer: a beach house owner at the Mount, a builder in a new subdivision and a packhouse manager near Te Puke. Each one needs a different page.
Read article ↗ TAURANGA, NEW ZEALAND 05 MIN READ 13 Feb 2024 2024-02-13 Photo: Ronnie Macdonald / Wikimedia Commons / CC BY 2.0
Adelaide is a word of mouth town, and that makes your website more important. When a neighbour gives someone your name, the next thing they do is look you up.
Read article ↗ ADELAIDE, AUSTRALIA 05 MIN READ 07 Nov 2023 2023-11-07 Photo: Framton Goodman / Wikimedia Commons / CC BY-SA 2.0
A Hamilton tradie can be in a new Rototuna home one day and on a dairy farm near Morrinsville the next. Most websites here only show one of those jobs.
Read article ↗ HAMILTON, NEW ZEALAND 05 MIN READ 22 Aug 2023 2023-08-22 Photo: Archives New Zealand / Wikimedia Commons / CC BY-SA 2.0
Canberra is built around districts, the winters are cold, and many customers research a tradie the way they would research a contract. Your website should be ready for that.
Read article ↗ CANBERRA, AUSTRALIA 05 MIN READ 16 May 2023 2023-05-16 Photo: Percita Dittmar / Wikimedia Commons / CC BY-SA 2.0Four short steps. Then a written reply with scope, a figure and the first fix I would make, usually within one working day.
